Selling

Selling your home is one of the most important decisions you can make. At Ray White Express, we understand that you want knowledge and expertise.

A Ray White Express Sales Consultant will give you an accurate picture of the market, which will help you price your property realistically. They can advise you on the best way to sell your property and will develop a detailed marketing plan for you.

You can expect professional, personalised service from experts who know the property market. A Ray White Express Sales Consultant is committed to working with you to make selling your property a stress free, and ultimately a profitable experience.

Setting the Sale Price

Be careful not to choose your agent based only on the selling price they quote. Opinions on price can vary greatly, at Ray White Express we use a systematic approach to determine a price, factoring in prices of local homes that have recently sold, houses that are currently for sale, the state of the market and their own knowledge of the suburb and buyers in the market place.
The question you should ask a prospective agent is not “how much can I get for my house” but “what will you do to get the best price for my property?”

What will it cost to sell?

1. AGENT'S COMMISSION

An agent's commission is set on a property-by-property basis through a process of negotiation between the owner and the agent. There are several ways this can be structured, including:

  1. A set figure, regardless of the result,
  2. A single percentage rate, so that the better the result, the more the agent receives, or
  3. A combination of percentage rates, where a higher percentage is offered for a result above a set figure, (such as the reserve in the case of an auction).

Some of the factors that can influence the rate of commission can include the value of the property, the degree of difficulty of the task, the expectations of the vendor and the level of service they require. The commission is there to provide the agent with a reward for doing their job successfully, or an incentive for excellent performance. And remember, the commission is ONLY payable when a sale is negotiated at a figure that is acceptable to you as the vendor.

2. MARKETING COSTS

This is probably one of the most misunderstood elements of selling a property. Unfortunately, some sellers make the mistake of choosing whichever agent offers to market their property at the lowest cost, rather than the agent who can offer them the best value for their dollar whilst ensuring maximum exposure to the widest range of buyers. After all, the greater the number of buyers, the greater the result will normally be.

When it comes to the marketing of your own property, it is important to consider a number of different elements of the marketing mix, including:

  1. Sign Boards
  2. Brochures/Flyers
  3. Photographs, floorplans
  4. Local Paper advertising
  5. Courier Mail advertising
  6. The Internet

All of these can have an impact on the overall success of your marketing campaign. That is why it is important to seek the professional, experienced advice of your Ray White Express sales consultant to discuss the most appropriate and cost effective way to market your property.

3. CONVEYANCING COSTS

Conveyancing costs relate to the cost of handling all the necessary legal requirements in transferring the property from your name to that of the buyers. These details are usually handled by a Solicitor or a Conveyancer on your behalf, who will charge you a fee for doing so. These fees can vary a great deal depending on who handles it for you and how complex the transaction is. If you have a Solicitor or Conveyancer you have used before, you should be able to obtain a quote for their services over the telephone. Some of the information they may find helpful will include

  1. The type of title you are transferring, (if you know it),
  2. The time frame involved,
  3. Your planned method of sale,
  4. And whether you want them to handle your purchase as well.