RP Data Property Pulse

Latest Indices   |  rpdata.com   |   Blog   |   Twitter   |   Facebook   |  3 June 2011
  Weekly Property Pulse Professional Edition

This week's edition covers:

  Industry Market Wrap
Get an unfair advantage from unreleased RP Data products
Tips & Tricks: Finding success through your Addressable Market
Are millions of social media users missing your message?
Regional cities the weakest housing markets
Building a more customisable CMA report
Same amount of pie, just fewer slices



Industry Market Wrap
The RP Data-Rismark Home Value Index results for April 2011 were released this week, highlighting the ongoing softening of housing market conditions. In seasonally adjusted terms, capital city home values were down -0.3% for the month, -1.2% for the quarter and -1.5% over the year. The results varied widely across the capital cities; over the year home values were down by -6.8% in Brisbane and by -7.1% in Perth while at the other end of the scale values were up 1.2% in Sydney and 0.7% in Canberra. Melbourne values were down-0.4% over the year in Melbourne. The full details of the Index results can be viewed under the research tab at rpdata.com
Read More...
Get an unfair advantage from unreleased RP Data products
Image We're looking for property industry professionals to join our RP Data Insight Customer Feedback Program.

We reward our Insight Team with many benefits to help them be local market leaders, including advance beta testing access to RP Data products that are currently under development!  Not only could this unfair advantage position you well ahead of the competition, all team members will go into the draw to win an iPad.

Whatever your involvement in property, we'd like to hear your feedback on new concepts and products, whether through focus groups, online surveys or over the phone.

Register your details below to join the RP Data Insight Customer Feedback Program and share your opinion as an expert in your field.

Hurry, entries close Friday 12th June.

Tips & Tricks: Finding success through your Addressable Market
Image Have you ever sat in a sales meeting with a principal of an agency that wants more from the sales team and found yourself scratching your head on how and where to start, and what returns you can expect for your effort?

Understanding your Addressable Market and Market Share is key to any planning and goal setting. At our seminars and events around the country, weve found that relatively few agents actually perform this exercise on a regular basis, even at a principal level. Not only should principals be doing this; it is vital for any sales agent that plans to succeed.

Learn more...
Are millions of social media users missing your message?
Social Media Workshop

Youre invited to an exclusive FREE seminar for Real Estate Agents.

Our Sydney and Gold Coast seminars are starting next week - don't miss out on the event in your area for your chance to win an iPad 2!

Did you know that in Australia alone:

  • Facebook currently has around 9.8 million unique visitors go to the site every month*?
  • Twitter receives 1 Million unique visitors every month*?
  • Over 3 Million unique visitors read Blogs (Blogspot and Wordpress receive 3.1 Million unique visitors) every month*?
How many of these users have heard from you recently?

*Source: http://www.socialmedianews.com.au/social-media-statistics-australia-january-2011

Learn more...

Regional cities the weakest housing markets

Over the last 12 months house values in those areas outside of the capital cities have fallen by -1.8% however, in many of the major regional centres the falls have been much greater.

Property values across the combined capital cities fell by -0.2% during the three months to April 2011 and were down by -1.4% over the year in raw terms. Capital city houses have actually fared worse than units, with house values down -2.0% for the year compared to 0.2% growth in unit values.

Read the full article...
Building a more customisable CMA report
As part of our ongoing commitment to continuous improvement at RP Data, weve been hard at work adding new features to the RP Professional property system.

You can now save your Comparative Market Analysis (CMA) reports as Rich Text Format (RTF) documents, which makes it much easier to add further information to your reports or include personal commentary for your clients using your word processor.


Simply select the Generate DOC button, located immediately below the Generate PDF button, to create a new, flexible CMA.


For a detailed look at exactly how you can use this new flexibility to benefit you, your clients and your business, call 1300 737 318 or visit rpdata.com/training to book a training session.

Same amount of pie, just fewer slices
Times are tough in the real estate sector, transaction volumes are down, listing volumes are up and buyers are scarce. Not a great combination when you are trying to sell a property.

It stands to reason that fewer property transactions mean less commission for real estate agents. It also means mortgage brokers are establishing less trail, solicitors are involved with fewer conveyances, buyers agents have fewer clients, removalists have fewer jobs and pest and building inspectors have less work. The multiplier effect of a property transaction extends to the retail sector where less furniture, white goods and appliances are transacted. And of course the State Government receives less stamp duty which is one of their major sources of tax revenue.

Read the full article at blog.rpdata.com...
How you can use the RP Data Property Pulse
As a participating RP Data subscriber, you are authorised by RP Data Limited to, at your choosing, forward this content to your customers or publish as editorial content on your website and newsletters in an unedited fashion provided that RP Data is appropriately quoted.

Conditions of Syndication
You should not rely upon the opinions expressed in this report for any investment decision. RP Data will not be held responsible for any loss or damage suffered as a result of relying upon the opinions and information contained in this report. You should always take specific advice from a professional advisor so that your particular circumstances can be assessed and an investment decision appropriate to your circumstances can be determined.

You may not under any circumstances take a whole or part of the content and forward to any media outlet at any time.
You may not re-publish this content as your own without our express written permission. All Intellectual property used in the creation of the RP Property Pulse remains with RP Data Limited. The research and opinions expressed remain those of RP Data Limited. If you have any questions about syndication obligations, please firstly speak with the RP Data Research Division on: 1300 734 318.
 
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